Water bottle industry lauds law helping public water systems

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The International Water Bottle Association (IBWA) sent out a press release this week [Tues/10] “applauding” a new federal law aimed at improving public drinking water. Although some might consider this unusual, the bottled water industry sources almost half of its water from municipal supplies.

"We don't oppose tap water," IBWA spokesperson Chris Hogan told us. "From an industry standpoint, we, in general, want people to drink water, whether it's bottled or tap." 

In recent years, however, both consumers and anti-disposable water bottle activists have chided the industry as wateful and unnecessary bottling and shipping what is basically tap water. “It is really just ‘public water sources’ that they take and sell back to the public,” Tomás Bosque, a member of anti-water bottle advocacy group Ban the Bottle, told us. 

According to the IBWA, 49 percent of bottled water is drawn from public sources. But Hogan said that public water goes through a numerous treatments — reverse osmosis, distillation, micro-filtration, carbon filtration, ozonation, and/or ultraviolet (UV) light — before it’s bottled and sold. “FDA standards for the bottled water are so strict it’s irrelevant where it’s sourced,” Hogan said.

But Bosque is skeptical of the IBWA's praise of the newly signed federal legislation, which is called the Water Resources Reform and Development Act.  “We would imagine that this act will help streamline the bottled water manufacturer’s ‘purifying’ process thereby providing them with more revenue opportunities,” Bosque wrote in an email. 

The legislation, which was signed by President Barrack Obama on Tuesday [6/10], will increase federal funding to improve public water systems infrastructure.  “Overall, we are eager to see how this act will benefit the tap water infrastructure," Bosque wrote. "We hope that providing some level of update to the more than 70,000 water systems will increase public awareness of this awesome, free resource and thereby help change behaviors.”

In San Francisco, however, a change in behaviors is inevitable. In March, the Board of Supervisors voted unanimously to ban the sale of non-reusable water bottles on city property. The ban will take effect in October of this year. Hogan said the IBWA is "not pleased" with the ban. "It's a false argument to make municipal water stronger by banning bottled water," he said. "They're really two different things."

Hogan explained that Sup. David Chiu, the author of the water bottle ban, should have banned other, more sugary packaged beverages — an industry Hogan cited as the bottled water industry's main competitors — instead of water. Chiu didn’t immediately return our calls, but we’ll update this post if and when we hear back.   

Comments

The Board of Supervisors banned the sale of bottled water on city property, and added a 24-cent TAX (per 12 oz bottle) on the alternative. I don't trust that this is about anything other than an opportunity to get more money from people to fund the out-of-control spending habits of the BOS.

BTW - How many new drinking stations will the city be installing? NONE.

You don't want disposable water bottles BOS? Then exercise your CHOICE and don't buy one. Get a reusable bottle. Duh.

Posted by Richmondman on Jun. 13, 2014 @ 8:57 am

Mr. Bosque’s claim that our industry supports the Water Resources Reform and Development Act because it will somehow increase revenue for the bottled water industry is bizarre and completely false. A better maintained and upgraded public water infrastructure benefits all Americans and strengthens all aspects of society.

However, that would have no impact on the filtration, processing, and testing requirements needed to meet Federal FDA standards which govern the bottled water industry. Mr. Bosque’s comment about “streamlining” the purification process to provide more revenue opportunities doesn’t even make any sense.

Regardless of which public water system provides the source water for a purified bottled water product, once it enters the bottled water plant several processes are employed to ensure that it meets the purified standard of the U.S. Pharmacopeia 23rd Revision. These treatments can include utilizing a multi-barrier approach. Measures in a multi-barrier approach may include one or more of the following: reverse osmosis, distillation, micro-filtration, carbon filtration, ozonation, and ultraviolet (UV) light. The finished water product is then placed in a bottle under sanitary conditions and sold to the consumer.

The bottled water industry supports a strong public water system, which is important for providing citizens with clean and safe drinking water. To claim that the availability of bottled water in the marketplace somehow affects the infrastructure, funding, development, and maintenance of municipal water systems makes no sense and is completely unfounded.

To learn more about bottled water, please visit www.bottledwater.org.

Posted by Chris Hogan, IBWA on Jun. 13, 2014 @ 1:19 pm

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